NBA Executive Vice President to Speak at Hartwick College

NBA Executive Vice President to Speak at Hartwick College’s Meredith Sport Management Speaker Series

ONEONTA, NY (03/09/2026) At 7 p.m. Thursday, Apr. 9, Kerry A. Tatlock, executive vice president of global marketing partnerships and media at the National Basketball Association (NBA), will headline the Meredith Sport Management Speaker Series in the Anderson Theatre at Hartwick College. The event is free and open to the public.

Kerry Tatlock

Tatlock leads the NBA’s global marketing partnerships and media sales across the NBA, WNBA, NBA G League, NBA 2K League, and USA Basketball, working with corporate partners to develop integrated, season-long marketing programs that drive business growth. She also oversees media sales relationships and execution across the NBA’s owned-and-operated channels. Tatlock joined the NBA in 2005.

In previous roles with the league, Tatlock managed global marketing partner relationships and international infrastructure, identifying best practices and efficiencies across the NBA’s worldwide offices. She spent the 2011-12 season in London, overseeing partner activation.

Prior to joining the NBA, Tatlock held senior leadership roles in sports and media, including vice president of television and new media for the Women’s United Soccer Association and director of marketing and development at SFX Sports, where she managed the U.S. Women’s National Soccer Team relationship following the 1999 Women’s World Cup and 2000 Olympic Games. Earlier in her career, she worked at Nickelodeon as manager of international communications, supporting the global launch of the network’s channels.

Tatlock earned a bachelor of arts degree in political science from Vassar College, where she serves as vice chair of the board of trustees. She also serves on the board of directors of the Girl Scouts of Greater New York.

The Meredith Sport Management Speaker Series honors Thom Meredith ’73 for his extraordinary contributions to sport management and his dedication to preparing future professionals in the field. Each year, the series brings prominent leaders to campus to engage with students, faculty and the community, reflecting Hartwick College’s commitment to academic excellence, real-world learning opportunities and its longstanding tradition of athletics.

ABOUT HARTWICK COLLEGE

Hartwick, often referred to as The Life Balance College, is a private liberal arts and sciences institution in Oneonta, N.Y. Through its distinctive FlightPath approach, Hartwick blends academic excellence, career preparation and an active campus life to help students achieve a balanced and fulfilling college experience. With transparent tuition and a focus on health and wellness, Hartwick prepares students for lifelong success-both professionally and personally.

At 7 p.m. Thursday, Apr. 9, Kerry A. Tatlock, executive vice president of global marketing partnerships and media at the National Basketball Association (NBA), will headline the Meredith Sport Management Speaker Series in the Anderson Theatre at Hartwick College.