Gloversville Set to “Paint Downtown Purple “in Support of Alzheimer’s Awareness on June 1–6

GLOVERSVILLE, NY — The Fulton County Center for Regional Growth’s (CRG) Gloversville Downtown Development Specialist, in partnership with the Fulton Montgomery County Regional Chamber of Commerce, is proud to announce the launch of “Paint Downtown Gloversville Purple.” This initiative will run from June 1 through June 6, 2026, and is aimed at raising awareness and funds for the Alzheimer’s Association.

Dressing Up the City in Purple

Throughout the first week of June, downtown businesses, property owners, and residents are encouraged to “dress up” the city in purple. Local eateries and shops are invited to participate by creating purple window displays and offering purple-themed food and drink creations or unique retail specials.

“This initiative is a simple yet powerful way to beautify our downtown while supporting a cause that impacts so many families in our community,” said Jennifer Donovan, Gloversville Downtown Development Specialist. “We want to show the heart of Gloversville by turning our streets purple for the week.”

The initiative culminates on Saturday, June 6, during the Southern Adirondack Wine & Food Festival, an event sponsored by the Gloversville Recreation Commission. Festival attendees are encouraged to wear purple or make a direct donation as they enjoy the day’s festivities.

“The Gloversville Recreation Commission does a phenomenal job year after year bringing the Southern Adirondack Wine & Food Festival to life, creating an event that has become a true staple for our downtown,” said Jennifer Donovan, Gloversville Downtown Development Specialist. “We are so grateful for their support in allowing us to weave this initiative into such a popular festival. Adding this layer of activity—from the purple window displays to the themed creations—not only brightens our streets but also turns a great community celebration into a powerful platform for raising awareness and funds for the Alzheimer’s Association.”

Representatives from the Fulton County Center for Regional Growth and the Fulton Montgomery County Regional Chamber of Commerce will be visiting downtown businesses soon to distribute flyers featuring QR codes. These codes will allow patrons to make seamless digital donations directly to the cause.

Nicole Walrath-VanAlstyne, Interim Executive Director & Workforce Development, at the Fulton Montgomery Regional Chamber of Commerce, said, “In the coming weeks, we’ll be visiting local businesses as we work together to Paint Downtown Purple. As your community champion, we’re proud to stand alongside you in support of a cause that touches so many lives. Alzheimer’s impacts our families, friends, and neighbors. For many in our region, this fight is deeply personal. This initiative is a chance for all of us to come together, raise awareness, and show those affected that they are not alone. Whether you participate through decorations, donations, or simply helping spread the word, your support makes a meaningful difference. We look forward to connecting with you, hearing your stories, and working together to bring hope to our community. Let’s come together and Paint the Town Purple!”

All proceeds benefit the Alzheimer’s Association, a global leader in dementia research and care. The Northeastern New York Chapter serves Fulton County and the City of Gloversville directly, providing vital local resources and hosting regular community meetings at the Gloversville Public Library.

How to Support:

• Participate: Visit downtown businesses June 1–6 and look for purple specials.
• Wear Purple: Show your solidarity by wearing purple on June 1 – June 6 and especially during the Wine & Food Festival.
• Donate: Contributions can be made via the official QR code flyers or online at: events.alz.org/fundraisers/jenniferdonovan/paint-downtown-gloversville-purple